In a world that revolves around the confounding belief that modern humans can only process information being presented in 30-second clips, deciding to create a rock opera — on any topic — in 2025, let ...

Maybe you think you're cool, or want to be considered cool, or you're just not sure how to get there. A new study has identified the variables that increase the likelihood of people being perceived as ...

When you become a parent, it can feel almost inevitable that you somehow simultaneously lose all sense of how to be cool. One minute, you think you're up to date on the newest TikTok trend . . . the ...

Todd Pezzuti received funding from ANID Chile to conduct this research. From Lagos to Cape Town, Santiago to Seoul, people want to be cool. “Cool” is a word we hear everywhere – in music, in fashion, ...

“Am I cool?” is a question we’ve all probably asked ourselves at some point. Or, we may have wondered, “Do they like me?” or “Do I fit in?” But do we know what it means to be cool? Does it mean being ...