Save this article to read it later. Find this story in your account’s ‘Saved for Later’ section. While Instagram is sort of the natural home of the VSCO girl, she is easy enough to spot in the wild.

While each product featured is independently selected by our editors, we may include paid promotion. If you buy something through our links, we may earn commission. Read more about our Product Review ...

When I first heard the phrase “VSCO girl” from a neighbor over the summer, I had to ask her to repeat it several times, then insisted she spell it out because I simply didn’t understand what the heck ...

The latest style aspiration for teenagers is the "VSCO girl," an environmentally conscious, carefree young woman who wants nothing more than to hang out at the beach with her friends. But keeping up ...

The VSCO photo editing app gave birth to the aptly named VSCO girl. She is a social media enthusiast who constantly uses the app to create a consistent social media aesthetic. The sentiment “pics or ...

If 2019 was the Year of the Pig in the Chinese Zodiac, it was also the Year of the VSCO Girl in U.S. retail. The first subset of Gen Z to demonstrate its spending power, the VSCO girl trend is giving ...

Out with unicorn cake, Fashion Nova and magnetic lashes. In with James Charles, Billy Porter’s red carpet style and VSCO girls. Google has released its annual Year in Search report, which highlights ...

We spoke to the brands behind Gen Z’s highly aestheticized (and widely parodied) personal brand. By Becky Hughes The 15-year-old YouTuber Emma Marie’s video “The ultimate VSCO sleepover,” posted in ...

You may have heard it before, or this may be the first time you're hearing about it, but VSCO girls are a thing, and they’re here. First, a bit of background on these scrunchy-wearing, Hydro ...

How to respect your child’s desire to belong while also teaching her to be an independent thinker. Credit...Kelsey McClellan for The New York Times Supported by By Jackie Ashton “Can I use my saved ...

Your support goes further this holiday season. When you buy an annual membership or give a one-time contribution, we’ll give a membership to someone who can’t afford access. It’s a simple way for you ...