Digital marketing is constantly changing so staying current is challenging. Here is how you can stay informed, keep your ...

At its first investor day since 2023, the fast-food giant announced it is piloting a media network with the goal of building ...

Despite an improving economy and record-setting consumer spending (The CNBC/NRF Retail Monitor shows total retail sales in the first quarter up 2.65% over 2023’s record-breaking sales totals), small ...

AI is a theme on the mind of every pharma marketer these days as the evolving technology continues to hold an increasingly important role in the field. | Genentech's chief marketing officer Zoë ...

Marketing technology removed the natural stopping points, and AI is removing what's left. The businesses that win will be the ones that know when they've said enough.

Google has frequently emphasized how generative artificial intelligence is making search habits more winding and complex, transforming a channel that remains the core pillar of its business. A ...

Don McGuire on the Rise of Deeper Emotional Understanding of Stakeholders + Experience-Led Marketing to Create More ...

In recent years, the chief marketing officer (CMO) job has grown tremendously in breadth and depth. Digital capabilities have significantly changed how marketing leaders can achieve growth—creating a ...