Learn how Michael Porter’s management theory helps you analyze the competition, choose the right markets and build a stronger, more strategic business.

Competitive advantage is the favorable position an organization seeks to be more profitable than its rivals. To gain and maintain a competitive advantage, an organization must demonstrate a greater ...

Achieving and sustaining a competitive advantage is essential for success and long-term viability. A competitive advantage is what sets an organization apart from its competitors, allowing it to ...

Resource-Advantage Theory offers a dynamic framework for understanding how firms secure and sustain superior marketing performance by acquiring, configuring and exchanging diverse resources. Building ...

Dena Bateh, adjunct faculty member in Saunders College of Business, presented “The Use of Game Theory in Building Sustainable Competitive Advantage” at the seventh International Conference on Applied ...

Try implementing the following techniques to help everyone row toward the same outcomes and let go of the way you’ve been managing your people. For generations, most leaders have followed a fairly ...